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Ready for the shelf means ready to sell!
July 21, 2016
By: Melissa Meisel
Demand for retail ready packaging is forecast to increase 5.2% annually to $6.2 billion in 2020, outpacing the overall packaging market average. Retail ready packaging (RRP), also known as shelf ready packaging, display ready packaging and pallet ready packaging, refers to secondary packaging for retail products that arrives in a manner enabling items to go directly onto the shelf or selling floor without the need for unpacking of inner contents. RRP offers a number of advantages over traditio...
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